Digital Marketing

New TLD registration phases: Pre-registration, Sunrise, Landrush and General Availability

For new TLDs (top-level domain), each registration phase has a defined date for acceptance and processing. Pre-registration lets you submit a registration request ahead of its date. Sunrise is a registration period specifically for trademark holders. Landrush occurs after sunrise. It's a premium registration opportunity for those wanting an early, non-trademark registration. General Availability is first come, first served registration. It's open to the public but subject to registration requirements (like membership to an organization, for example).


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