How domain names can build & protect your brand

As a small business owner, you're constantly working to build your brand — making sure your company is known for unbeatable quality and remarkable service. While social media sites like Facebook® and Yelp® are valuable tools in helping you establish a stellar reputation, they're no replacement for your own unique domain name.

More than anything, a domain name gives your business a level of professionalism and legitimacy you simply can't get from a social media profile. While the process of domain name registration is easier and more affordable than most people realize, taking the time to register a domain shows a level of commitment and dedication. In short, it shows customers that you're serious about your business.

A domain name also gives you a secret weapon in marketing your business: a domain-based email address, like you@yourcompany.com. What makes this so special? Well, like a domain, it shows a level of professionalism that you can't get from a free email address. But just as importantly, it promotes your brand every time you send a message. Instead of seeing an email from a Gmail or Yahoo! address in their inbox, customers see your company name — and the more they see it, the more they'll remember it.