Digital Marketing

Google Digital Analytics Fundamentals - Final assessment

  1. What should always be the first step of creating a measurement plan?

  2. True or False: Your key performance indicators (KPIs) are automatically tracked as Goals in Google Analytics.

  3. In Google Analytics, "attribution" most commonly refers to:

  4. Which of the following are metrics?

    Check all that apply.

  5. Which of the following are dimensions?

    Check all that apply.

  6. By default, when does a user's session (or "visit") end according to Google Analytics?

  7. Which of the following Google Analytics tools would you use to permanently exclude website traffic from your internal employees from your reports?

  8. True or False. If you make a mistake implementing a filter you can always correct it by fixing the filter and reprocessing the historical data.

  9. Which of the following is NOT a standard Google Analytics campaign variable?

  10. Which of the following traffic source / medium combinations would NOT be detected by Google Analytics automatically and would require manual tagging for customization?

  11. What do you need to do to track interactions that happen within a page of your website, like downloading a PDF, or clicking "play" and "stop" on an embedded video player?

  12. Add campaign link tags to the URL so that traffic to the link would show in the All Traffic report as "coupon / email" and in the Campaigns report as "springsale". Enter the tagged URL here.

  13. You own three different websites that operate independently but are all a part of the same company. Which of the following is the best way to set up your Google Analytics account for these sites?

  14. Which of the pages below would match a goal with the following settings: Destination begins with /orderconfirmed

    Check all that apply.

  15. Which of the following are reasons to implement Ecommerce tracking in addition to Goals?

    Check all that apply.

  16. A user visits your website and subscribes to your newsletter, which you are tracking as a Goal. The user's colleague then immediately subscribes to the same newsletter using the same computer and browser. How many conversions will be recorded in Google Analytics?

  17. Within a 30-day period a user visits your website first from a social media ad, then from a banner ad on a news site, and then from a paid search ad. On the final visit the user submits a "Contact" form that you track as a Goal conversion. Which of the following statements are true about how the user's activity will be reported?

    Check all that apply.

  18. You have been asked to find opportunities to increase the number of users who complete the three-step account sign-up process on your site. Which of the three following analyses would be most useful for your investigation?

    Choose three.

  19. Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?

    Check all that apply.

  20. You want to create a report in Google Analytics that shows you the Visits and Ecommerce Conversion Rate broken out by both the dimensions Medium and City. How could you create this report?

    Check all that apply.


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