Different ways of targeting AdWords ads

AdWords offers different ways of targeting:

• Keywords: Words or phrases relevant to your products and service, which are used to show your ads when customers search for those terms or visit relevant websites.
• Ad location: Show your ads on search engines, commercial sites, or personal sites.
• Age, location, and language: Choose the age, geographic location, and language of your customers.
• Days, times, and frequency: Show your ads during certain hours or days of the week, and determine how often your ads appear.
• Devices: Your ads can appear on all types of devices, and you can fine-tune which devices your ads appear on and when.