Digital Marketing

Adwords bidding strategy

Adwords bidding strategy

Choosing how you'll spend your money means choosing how you'd like to bid. Try choosing a bidding strategy based on your goals, such as whether you want to focus on getting clicks, impressions, or conversions.
Here's an overview of the strategies:
  • Cost-per-click (CPC): If you want to focus on clicks on your ads and drive traffic to your website, you'll want to use CPC bidding.
  • Cost-per-thousand impressions (CPM): If you want to focus on impressions — the number of times your ad shows — and increase awareness of your brand, you'll want to use CPM bidding. Note that CPM bidding is available for Display Network campaigns only.
  • Cost-per-acquisition (CPA): If you want to focus on conversions — which is when people take a specific action on your website after clicking one of your ads — you'll want to use CPA bidding.


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